Words & Blocks

Mobile game

This is a word game that fusions Candy Crush and Scrabble. Tap the blocks to discover letters and make words as long as you can to win points. This is a game released by Create For Life.

My contributions in Words & Blocks

User acquisition

I designed user acquisition strategies alongside my team and marketing team to increase the OKRs of the game.

User retention

I designed new features that enhances core gameplay with the goal of increase user retention. Features such as Word albums, provided a new progression layer. I also improved game tutorial to avoid losing players during the first 10 minutes.

Monetization

I designed enhancements to the original monetization strategies, adding up new ways to print rewarded ads.

A/B testings

Alongside the design of new features, I was monitoring game analytics using Firebase and Unity Analytics. I performed AB testings for each new feature and released the best versions through remote config.